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VRITIMES Indonesia operates vritimes.com/id, a press release and news distribution platform that connects organizations in Indonesia with journalists, media outlets, and online readers. As part of VRITIMES Inc., a Japanese media technology startup founded in 2022, we combine technology, data, and local market understanding to make professional press release distribution simple, affordable, and effective for businesses of all sizes. Through our platform, companies, public institutions, and other organizations can create, upload, and distribute their press releases in an easy, self-service workflow. Users can draft a release, choose categories and industries, attach images and other assets, schedule distribution, and then track the results inside a single dashboard. On the media side, vritimes.com/id functions as a continuously updated news hub, where journalists and editors can discover structured, tagged press releases that match their beats and interests. Our core business is to transform press releases into a predictable and measurable communication channel. In Indonesia, we work with a large and growing network of journalists and media partners, and we offer plans that include guaranteed publication in a defined number of outlets, often supported by a money-back guarantee. This model provides transparency and reliability for clients who need to justify PR budgets and show clear outcomes. VRITIMES Indonesia positions itself as both a service provider and a media platform. As a service provider, we help clients improve the reach and impact of their announcements by optimizing how, where, and when their press releases are distributed. As a media platform, we curate and display press releases across a wide range of sectors, including technology, finance, retail, real estate, hospitality, government, education, healthcare, and more. Readers and media can also browse based on ranking, recency, and category, making it easier to identify trending or highly viewed releases. Because VRITIMES operates across multiple markets in Asia, including Indonesia, Singapore, Malaysia, the Philippines, Thailand, Vietnam and new expansion regions, clients in Indonesia can run campaigns that are local, regional, or multi-country from a single platform. The same underlying technology supports localized sites, pricing, and media networks in each country, while the headquarters focuses on product development, infrastructure, and cross-border partnerships. In summary, VRITIMES Indonesia is a media technology business centered on vritimes.com/id as its primary product. We provide a digital infrastructure that connects the stories organizations want to tell with the media and audiences that need to hear them, turning press release distribution into a scalable, data-driven, and accessible solution for the Indonesian market.

The core purpose of VRITIMES Indonesia is to democratize access to media exposure for every legitimate organization in Indonesia. We believe that the ability to share important news, announcements, and stories with the public should not be limited to companies with large PR budgets, deep media connections, or specialized internal teams. By lowering the barriers to professional press release distribution, we aim to give startups, small and medium-sized enterprises, regional brands, and public institutions the same communication opportunities that large corporations enjoy. Our mission can be summarized as making press releases accessible, affordable, effective, and trustworthy. Accessible means that any organization should be able to start using press releases as a strategic communication tool with minimal friction. This is why our platform is self-service, online, and available at transparent pricing. Users who are new to PR can still complete the entire process, from drafting to distribution, without needing expert knowledge or agency support. Affordable reflects our belief that price should not be the main barrier to entering the media conversation. By standardizing workflows and using technology to automate distribution, VRITIMES Indonesia is able to offer competitive pricing, including single-release options and subscription-type plans, some of which include guaranteed media publication. This supports cost-sensitive organizations such as startups, SMEs, and local initiatives. Effective means that distribution should deliver real, observable outcomes. We design our services so that clients can see where and how their releases are being published, and we continuously refine our media network and categorization so that releases reach relevant journalists and platforms. Over time, this data helps clients improve their timing, messaging, and targeting. Trustworthy captures our dual responsibility to both sides of the ecosystem: clients and media. For clients, we aim to provide a reliable, repeatable service that behaves consistently and transparently, without hidden conditions. For journalists and media partners, we strive to deliver structured, relevant, and timely information that supports their editorial work rather than adding noise. In Indonesia specifically, we want to help local businesses communicate more confidently during key moments such as product launches, funding announcements, partnerships, expansions, CSR activities, corporate milestones, and public campaigns. We also support government bodies, NGOs, and public institutions that need to quickly distribute important information across the media landscape. At a regional level, the broader VRITIMES mission is to build the default infrastructure for press release distribution in Asia. VRITIMES Indonesia contributes to this vision by strengthening the Indonesian node of this network: deepening relationships with local media, understanding local communication norms, and feeding back market insights that shape the overall platform. In simple terms, our mission can be expressed as follows: to empower every organization in Indonesia to share its story with the world easily, affordably, and reliably, while providing genuine value to journalists, media outlets, and readers.

The corporate culture of VRITIMES Indonesia is shaped by three key influences: our identity as a technology-driven startup, our role as a media-related company, and our foundation as part of a Japanese-origin business operating across Southeast Asia. These influences converge into a culture that emphasizes customer focus, simplicity, ownership, cross-cultural collaboration, and responsible communication. First, we are customer-first towards two groups: the organizations that publish press releases through us, and the journalists and media partners who receive and republish them. Internally, we continuously ask whether a decision will make life easier for these users. This affects how we design the dashboard, how we explain pricing, how we manage support, and how we onboard new media partners. We aim to be approachable, responsive, and transparent, regardless of whether the customer is a first-time startup founder or a large corporate PR team. Second, we value accessibility and simplicity over unnecessary complexity. We try to design processes, both internal and external, that can be understood without special knowledge. This mindset applies to user interfaces, pricing structures, product documentation, and internal workflows. When we have to choose between a complex solution that is elegant in theory and a simple solution that is easy to operate and scale, we generally prefer simplicity. We believe that clear, simple systems are essential to delivering a straightforward experience to our users. Third, we are data-driven but human-centric. We regularly use data such as release volumes, publication counts, engagement signals, and customer feedback to guide product improvements and business decisions. At the same time, we respect that PR and media work are fundamentally human activities based on trust, relationships, and editorial judgment. Our culture encourages open communication with media partners, honest conversations with clients about realistic expectations, and sensitivity to how information may influence public perceptions. Fourth, we embrace a startup mindset with regional ambition. VRITIMES is still a relatively young company, and our Indonesia team shares the attitude of building and iterating quickly. Team members are encouraged to treat their scope as if they were founders of that area: identifying opportunities, proposing experiments, executing, and learning from the results. We value speed and learning, but we also emphasize reliability, since our clients depend on us at critical communication moments. Fifth, we practice cross-cultural collaboration. Because we work closely with colleagues and partners across several countries, we deal with multiple languages, time zones, and business cultures. Our internal culture promotes respect for local customs, patience in communication, and flexibility in working styles. In Indonesia, this translates into combining the quality-oriented, structured approach often associated with Japanese companies with the relational warmth, adaptability, and local insight of Indonesian business culture. Finally, we are committed to ethical and responsible communication. We understand that the information we help distribute can influence markets, communities, and individual decisions. For that reason, we maintain policies and internal guidelines to avoid distributing illegal, clearly misleading, or harmful content, and we apply extra care when handling sensitive topics. Trust is central to our culture: if media and readers trust the content that flows through VRITIMES, then our clients benefit, and our long-term business becomes more sustainable. In day-to-day work, this culture shows up as a combination of pragmatism and ambition: we are practical and straightforward in how we operate, while continuously aiming to raise the standard of press release distribution in Indonesia and throughout Asia.